The Miu Miu Womens’ Tales’ – New Campaign from Miu Miu

Posted on: March 9, 2011

Luxury fashion brand Miu Miu presents series of short movies by female film makers dubbed ‘The Miu Miu Womens’ Tales’ . The first video that marks the launch of the series — ’The Powder Room’ — is created by Hollywood film director and actress Zoe Cassavetes and featuring such top models as Audrey Marnay , Line Gost , Caroline de Maigret , and Sophie Vlaming .

This dramatic movie is set in London’s posh Claridges hotel and sees 3 beautifully-dressed women carefully watching each other as they come  into the powder room . This piece takes us into an ultra-feminine environment where gestures between women are traded in a ritual of opulent beauty . The action is filled with stunning models , smoky eyes , elegant shoes and dresses .

“I love the idea of the powder room , the ritual that takes place within them is very important for women ,” says Cassavetes . “There’s something special about preparing yourself , a moment before the action takes place . I love the sense of intimacy . It’s a place away from men , where you can check out other women , and reglamorize yourself ready to face the world again .”

The next movies to be re leased in course of ‘Miu Miu Women’s Tales’ are to be announced at . You may visit the website for more behind the scene videos , photos and interviews .


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